>> Helene Rochas, muse and former head of Rochas, passed away last week at 84. "It's the end of a myth, of an era," a Rochas spokesperson said of her death. "She was the muse of one of the great couturiers, the last to remain alive from that era."
Rochas passed away Aug. 6, and her funeral took place Friday "in the strictest privacy." Her children Francois and Sophie indicated through a law firm in Paris that a religious homage would be celebrated in September. The law firm was not able to specify the location and cause of death nor the funeral location.
Rochas was just 18 when she married couturier Marcel Rochas and became the face of his fashion house, founded in 1925; she was not quite 30 when he died in 1955 and she took over the company as CEO. She increased Rochas's business tenfold, turning it into one of the six largest perfume makers in France in the '60s before she sold the company in 1971.
She later returned to consult at Rochas between 1984 and 1989, and when Olivier Theyskens was creative director of the house between 2003 and 2006, he drew upon her as inspiration for his collections.