I'm very intrigued by this new detergent called Cheer True Fit, which claims to help your clothes keep their shape. Having had to say goodbye to a fair share of overstretched jeans and misshapen t-shirts, I definitely see a high demand for this product. According to the Cheer web site, the detergent works using a friction-reducing lubricant, so that the fibers of your clothes glide against each other during washing. (As an added bonus, the new brand is also holding a sweepstakes to win a New York shopping spree.)
I plan to try this stuff just as soon as I finish my current jug of detergent, but if anyone has tried it, tell me what you think.