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Henkel Mir Wool ad campaign

Freaky or Fabulous? Wool Wool Everywhere

It's known that wool is an itchy scratchy fabric so you wonder how in the world these people are chillin' in head to toe wool. According to these hilarious ads, Henkel Mir wool detergent solves that problem. The tag line is "Rediscover the freshness of wool" and that is exactly what this model (are you in there?) is doing. I won't lie, I would be freaked out if I came home and found someone dressed like that in front of my TV. But on paper it's fabulous because it's funny and does its job of intriguing customers. What do you think, freaky or fabulous?


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