Henri Bendel is looking to revive its brand with new accessories-based stores. “We’ve always been famous for accessories in our store and a little over one year ago we started testing Bendel’s branded accessories in the store and got a great response,” said Ed Bucciarelli, president and chief executive officer of Henri Bendel.
The new accessories stores will mimic the look of Bendel's original Fifth Avenue location using whimsical touches and brown pin-striped walls. Items will include Bendel’s namesake handbags, such as the one seen left, to luggage, leather goods, jewelry, scarves, and gloves. So far, Bendel has built locations in Columbus, OH, San Diego, CA, Boca Raton, FL, and Aventura, FL. Additional locations are still to be determined.