Thanks to a $30 million investment this year, Hudson Jeans has entered a new, kick-ass phase. Besides expanding its mix and potentially breaking into retail, the Los Angeles-based denim brand has scored one of my Fabcons, Georgia May Jagger as its Fall model.
"It’s all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it’s her spirit that captivates me," said David Lipman, one of the investors. It's also Jagger's English and American roots, which mirror the brand. Jagger has a three-year contract, but both parties have first refusal after a year. "We made it a unique contract because we want this to be pure and real," Lipman said.