>> Hussein Chalayan has yet to debut his first designs for PPR-owned Puma — they come out in the Fall — but he's definitely feeling the love from Puma's majority stake in his own company and the access to Gucci Group resources. He said when his role as Puma creative director was first annouced in February 2008 that he hoped "this partnership will mean that my work will reach more people, both through designing for Puma and with the expansion of my own business," and it has — his collaboration with J. Brand comes out in the Fall, he's working on a new fragrance with Comme des Garcons, and what is reportedly his first ad campaign — for Fall 2009 — photographed by Amy Troost and featuring Tanya Dziahileva, Iekeliene Stange, Serafima Vakulenko, Ann Catherine Lacroix, just surfaced.
Hussein Chalayan Keeps Expanding Under Puma's Wing, This Time With Signature Fall 2009 Campaign
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