Skip Nav
Ultimate Guide
Your Ultimate Guide to Fall's Biggest Shoe Trends
Kate Middleton
With 2 Simple Switches, Kate Middleton Turned Her Old Dress Into a Whole New Look
Olivia Palermo
It's Wednesday and Olivia Palermo's at the Beach . . . in the Chicest One-Piece You've Ever Seen

Hutsons Close Obedient Sons & Daughters, Start New Label

Hutsons Close Obedient Sons & Daughters, Start New Label

>> Although designer couple — and recent editorial favorite — Christina and Swaim Hutson were recently in the running for the 2008 CFDA/Vogue Fashion Fund, all the attention couldn't save their menswear-based label, Obedient Sons & Daughters.  

Their majority investor wasn't able to provide enough capital to support the necessary growth, so the Hutsons decided to shutter the brand and go a different route.  “For the last year, we have continuously fought to maintain daily operations and have exhausted all alternatives and at this point we need to move on,” said Swaim Hutson.   

Instead, they are currently designing an independently-owned venture for Fall 2009 — not the only new endeavor for the couple, who are expecting their second child — with a show during New York Fashion Week.  The name will be revealed when invitations go out. “This is a huge risk for us, but we feel that it takes us in the right direction,” said Christina. “We are extremely passionate about what we do and truly look forward to our new focus.”  The new label will feature men's and womenswear like Obedient Sons & Daughters, but is reportedly not a revision of their former collection.
*image: source

Around The Web
Join The Conversation
Obedient Sons & Daughters Expires
Inspired By Obedient Sons & Daughters Spring 2009
Obedient Sons and Daughters Spring 2009
Fall 2009 Fashion Week: Still Necessary, Just with Less of Everything
Post
Predicting the CFDA/Vogue Fashion Fund Awards
CFDA/Vogue Fashion Fund Noms Pair Work with Play

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X