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Intermix Unveils First Ad Campaign

Fab Ad: Intermix's Debut Ad Campaign

Every stylephile knows Intermix, but that won't stop the retailer from upping its game with its first ever ad campaign. "Our customer has evolved and so should we," said an Intermix rep. The artistic image immediately grabs my attention and the model looks youthfully stylish wearing a pair of destructed jeans and a leather jacket. "The images are grittier than one might expect from Intermix, incorporating black-and-white photography with watercolor graffiti, to bring the edge in," said CEO Khajak Keledjian. Intermix's ads hit mags in July. The company also plans on painting the campaign on street walls around NYC. Fun! What are your thoughts?
Source: WWD

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Suspiria Suspiria 7 years
I like it. ;)
Suspiria Suspiria 7 years
I like it. ;)
lizlee89 lizlee89 7 years
I like it! I'm usually not a fan of any ads due to the lack of originality; but this is fresh and fun and give me a persepctive on not only their product, but also the demographic to which they are trying to appeal...
h h 7 years
it's ok. intermix needn't worry about fab ads! customers <3 that store!
h h 7 years
it's ok. intermix needn't worry about fab ads! customers <3 that store!
priscillaaa priscillaaa 7 years
I think it would look much better on street walls around NYC than it would in magazines or other print.
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