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Interview Becomes First Fashion Magazine to Debut iPad Version with April 2010 Issue

>> In February, Conde Nast announced iPad versions of five of its titles were being prepped, but Vogue and W weren't among the initial group. Interview, however, is taking the plunge. Back in February, a video demo of their iPad app circulated, showing the photography and text of the magazine intermixed with video and audio content.


On April 3 in conjunction with the iPad launch, Interview will debut its April 2010 "iPad Issue" with a digital version designed specifically for the gadget. The application, which promises 330 screens of images and text (think the Jersey Shore editorial with Bar Refaeli by Terry Richardson and features on Ke$ha, Kellen Lutz, Justin Beiber), plus 20 minutes of video and audio content (including a Bruce Weber video), will be available on the iTunes iPad store for a special edition price of 99 cents.  It precedes the print version by over a week — the April issue won't hit newsstands until the week of April 12.

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