Marant took time out of her hectic schedule to sit down with POPSUGAR Fashion just hours before her glittering launch party in Paris, but busy is the name of the game for Marant, who along with her highly anticipated H&M collaboration, designs both her namesake and Etoile Isabel Marant lines of RTW, jewelry, accessories, and those much-loved shoes. And it’s a personal approach, as the designer says she tries everything on herself. “For clothes, it's a lot about attitude. How do you feel in it? You only find out when you try it on.”
So, what happens when Marant turned her eye for the first time to menswear for the H&M line? Marant admits that it took more time to develop the men’s line than the women's line (those are iterations on her favorite pieces from previous collections). Marant tells us, “I mean, it was quite a challenge for me when I started. It can not be same approach [to menswear]. It can't be exactly the same fabric or texture. It needs to be much tougher, rougher for men. I had to practice it a little.” Is she happy with the final result? “Very,” she confirmed with a wide grin.
Disclosure: We were excited to be part of a small group of journalists brought to Paris by H&M to attend the event.