How do you celebrate the most anticipated collaboration of the Fall? If you are Isabel Marant and H&M, you re-create a Paris street scene from the '90s (complete with a roller rink and functioning food stands) inside a tennis dome. Stars like January Jones and Freida Pinto turned up to sample the crepes, see a creative presentation that ended with models dancing on the bar bathed in glittering confetti, and watch Grandmaster Melle Mel and Sugarhill Gang do a blazing, old-school hip-hop set. Did we mention the "souvenir" shop with the entire collection for sale to a more-than-eager crowd? Now that was a shopper's delight. Click through to see more of the party (and check it out on video!), and check out the whole Isabel Marant for H&M collection (on sale Nov. 14).
Disclosure: we were excited to be part of a small group of journalists brought to Paris by H&M to attend the event.