>> Since that serendipitous night in January when Michelle Obama wore his gown, Jason Wu has, in his own words, "gone from being a designer known just by those in the know in New York to a global name." Since then, he's apparently been offered a number of tell-all book deals and even a reality show, but he's turned down everything to focus on more pertinent projects, like an expansion into shoes and makeup.
They'll appear within the next two seasons, Wu says, but he wouldn't reveal who he's collaborating with on either, only hinting that it wouldn't be Manolo Blahnik, who did the shoes for his Fall 2009 runway, because he wants both to be commercial ranges.
And ultimately, that's what his brand is about. "I've never been trendy and I don't design trendy things. I design for real women, older women with feminine bodies. And I want my pieces to be relevant in 30 years' time," adding "I’ll never be about the $20,000 phantom dress that no one wears. I try to walk that fine line between commercial, editorial and runway looks.”