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Jefferson Hack Announces Monthly "Digital Cover Star" Concept for Another Magazine

Jefferson Hack Announces Monthly "Digital Cover Star" Concept for Another Magazine

>> Just a couple of weeks ago, Jefferson Hack told The Business of Fashion: “The old media model is a frozen moment in time; a monthly magazine, a seasonal trend — it’s over. Digital culture is a constant stream. Either you adapt to it, or you are a dinosaur and you will die.” He added: “This is a new era of digital beauty.”

In light of his recent comments — and in efforts to put his money where his mouth is — Hack's bi-annual Another announced via statement today that Charlotte Gainsbourg is the magazine's first "Digital Cover Star," in an effort to "transform the concept of the magazine cover star for the web."

Every month, a new "Digital Cover Star" is planned »

Every month, the Another website will showcase a new "Digital Cover Star" in exclusive films, photographs, and interviews; as described in the statement, "the digital content will be completely independent of the revered print biannual, while maintaining the same spirit and high standards of storytelling and subject matter."

“It’s an exciting moment for the evolution of fashion magazines – we’re taking the concept of the celebrity cover to the web," Hack said in the release. "Charlotte is a true innovator who never compromises on the choices she makes. It’s an honour she agreed to be our first Digital Cover Star and venture into this unknown and exciting territory with us.”

The product of this endeavor, highlighting Gainsbourg, can be seen here.

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