Raf Simons has selected 22-year-old actress Jennifer Lawrence as the next face of Dior's iconic Miss Dior handbag, making her the youngest ambassador the brand has ever signed. Her campaign for the bag will appear in March 2013.
"Like everyone else, I first discovered Jennifer Lawrence in the roles she played in action movies," Simons said. "Her youth and her classic beauty, but also her force of character and the complexity she's capable of embodying at such a young age, are, for me, both unique and very moving."
Lawrence, who sat front row at Simons's debut show for Dior in July, and recently appeared on the cover of British Vogue, acknowledged that "it's impossible to be in the industry without getting even the slightest introduction to fashion." She added, "It's such a dream to represent an iconic brand that is synonymous with high fashion."
She's not the only actress who's taken on the role of Miss Dior. Marion Cotillard has been its face since 2008 and will continue working with the brand. Mila Kunis starred in a print and video campaign for the bag this year.
Photo: Jennifer Lawrence wearing Dior at the Toronto International Film Festival on Sept. 8, 2012.