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Jerome Dreyfuss SoHo Store Gets Covered in Masking Tape by Julien Gardair

As if you needed reason to stop by the Jerome Dreyfuss shop in New York beyond his gorgeous collection of leather and python handbags, the designer has commissioned French artist Julien Gardair to create a one-of-a-kind art installation for his newly opened boutique. Inspired by Palm Springs (where Dreyfuss also found inspiration for his summer 2010 collection), Gardair layered black masking tape sketches over the shop's white tiled walls. “I think it’s very interesting when young artists don’t have money to express themselves. Then they have to find ways to be able to say what they want to say…using materials you don’t use normally for art,” said Dreyfuss, who has hinted that the multimedia artist's work has an impact on his upcoming fall collection.

Gardair's installation will be on view in Jerome Dreyfuss's store through September, but the art collaboration is certainly not the last for Dreyfuss, who selected his SoHo space for its gallery-like qualities.

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