Skip Nav
Award Season
VMAs Style Hasn't Changed Since Your Childhood, and These Pics Are Proof
Chrissy Teigen
We See Chrissy Teigen's Amazing Dress, But We're More Focused on Her Diaper Bag
Agyness Deyn
This Model's Sweet, Sheer Wedding Dress Is the Opposite of Traditional, and That's Why We're Crazy About It

Jockey's New Bra Sizing System

Bra-den Your Horizons: Is Jockey's New Sizing Method For You?

Underwear brand Jockey International might just have the solution to all your bra-sizing problems, thanks to its new Volumetric Fit system. Breaking with the standard measurements (32A, 34B, 36C, and so on), this eight-years-in-the-making revolution takes into consideration bust size and the actual shape of the breast. If you're one of the lucky ones, you've already found a bra — and a brand — that has the right fit for you. But according to a Wacoal study, eight out of 10 women wear the wrong bra size. That's where Jockey's new method comes in.

The fit kit is available online for $20 and includes 10 plastic cups, measuring tape, a lingerie garment bag, a $20 Jockey coupon, and a money-back guarantee. Customers are meant to use the cups to see which shape works best, and then measure their rib cage. In the end, the customer will have a size that reads something like 5-34, the former number accounting for the shape of the cup, and the latter number accounting for rib cage size. Jockey may be breaking the mold, but with this kind of change does come inevitable marketing barriers. In this case, the bra is only offered in three colorways (beige, white, and black) and is priced at $60. To this point, Sally Tompkins, one of Jockey's senior vice presidents, conceded: "It is a high price point. It's something that worried us all the way through. It's always a risk when you change something that's been in the market for a very long time, but not only are we changing the fit, we're changing the whole product." Are you interested enough to try it on for size?

Around The Web
Join The Conversation
Pirelli Calendar 2017
Ban on Burkini Swimsuits in Cannes
H&M x Kenzo Collaboration 2016
Lady Grey Jewelry Note to Ivanka Trump
Katy Perry Shoe Collection With Global Brands
Olivia Palermo's Accessories Campaign For AERIN
Gigi Hadid Tommy Hilfiger Collection

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X