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Juergen Teller and Marc Jacobs in the New York Times

The Runway Scoop Shoutout: Marc Jacobs Ads and the New York Times


Our network partner, The Runway Scoop, reported on Cathy Horyn's musings on modern fashion ads. The Runway Scoop brings up a good point, that creative persons presumably would spawn creative advertisements, although Horyn postulates that confidence is really the key. Marc Jacobs' work with Juergen Teller, has revolutionized our conception of fashion advertising and many, therefore, wonder just which of the two is responsible. Horyn, in a separate article on the duo, asks Teller about Jacobs' influence in his work, to which he replied, “He was the person who really said, ‘Just do what your heart feels.’...He gave me the license to be myself and that is extremely rare that he supported me.". Teller has shot all of the advertisements for Marc Jacobs since 2005 and the last two season's advertisements for Yves Saint Laurent.

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