There are ads, and then there are multitiered digital experiences. Juicy Couture's digital campaign for Fall 2013 features traditional still shots, but it's centered around a new online destination for women who are bold, courageous, and of course, stylish.
Called Wild at Heart, the social media hub is integrated into Juicy Couture's Facebook page. It includes shoppable videos and collections inspired by its partners Kelly Framel, who's known online as The Glamourai; model and DJ Alexandra Richards; and actress Lucy Hale, among others.
You can see the still campaign, starring Andreea Diaconu and Edita Vilkevičiūtė and shot by Inez van Lamsweerde and Vinoodh Matadin, here in the gallery. For the full experience, visit the brand on Facebook today.