Skip Nav
Spring Fashion
37 Weekend Outfits to Have on Hand — Till the End of Time
Cara Delevingne
If This Is Cara Delevingne's Engagement Ring, She's 1 Very Lucky Girl
Kate Middleton
Kate Middleton's Favorite Handbags Have Been All Over the World

Juicy Couture Sold For $195 Million

The Company That Owns Marilyn Monroe's Brand Just Bought Juicy Couture

Juicy Couture has finally found a new owner. On Monday, Fifth and Pacific (the firm that used to be called Liz Claiborne) announced that it sold the company to Authentic Brands Group for $195 million, according to WWD.

ABG, which owns everything from Judith Leiber and President Obama's favored clothier Hart Schaffner Marx to the brand rights for Marilyn Monroe, was among a number of firms that competed to buy Juicy Couture. Even the brand's founders, Pamela Skaist-Levy and Gela Nash-Taylor, had been working with a private equity group to try to bring the label back under their control.

This sale is part of a long-term plan for Fifth and Pacific to focus solely on its Kate Spade brand. It still has Lucky Brand, a denim company, to sell now that the Juicy Couture transaction is complete.

Photo courtesy of Juicy Couture
Around The Web
Join The Conversation
Fashion Campaigns Spring 2016
Popular Fashion Brands in the '90s and Early 2000s
Celebrities Wearing Juicy Couture Tracksuits | Video
Stars in Juicy Couture Tracksuits
Juicy Couture Malibu Fragrance Review
Juicy Couture Leopard Mitt Gloves | Review
Jamie Chung Childhood Photo

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X