Funny, just yesterday, when I was preparing to speak on a panel about sustainable fashion, I was talking about how Target should do an eco line. The fashion gods were listening because I woke up to the news that designer Gregory Rogan is once again teaming up with Target and this time with his Loomstate line.
Launching just before Earth Day, April 19 to be exact, Loomstate for Target line will offer environmentally friendly goods for women and men. That means environmentally sensitive materials like 100 percent certified organic cotton and sustainable fibers like linen and silk. Said items will be priced between $15 and $45.
I snapped up a couple items from Rogan's GO International line for Target, which was also eco-friendly, so I'm expecting the same sensibility: nature-inspired tees, everyday hoodies and relaxed separates. Nice.