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Karl Lagerfeld Coke Ad Featuring Coco Rocha 2010-04-05 11:00:08

Fab Ad: Karl Lagerfeld's Coke Campaign Featuring Coco Rocha

Not only has Karl Lagerfeld designed the latest Coca-Cola Light bottle — note the svelte self-portrait — but he has also shot the ad campaign. Here is the image the French will see plastered on billboards starting April 28. It features the bubbly Coco Rocha, clad in Chanel, of course, as well as Karl's favorite male model, Baptiste Giacobini. If you're wondering what connection Karl has to Coke, just read The Beautiful Fall.

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northen123 northen123 6 years
Yet again, fashion promotes being healthy. Or not. I like the ad, sure. And I'm not saying that models/the fashion industry promote being unhealthy. But for the girls who aspire to look the women on catwalks, then I think this is a step in the wrong direction.
Glamorme Glamorme 6 years
NO! why, Karl, why? is the fashion industry doing so badly that you had to sellout?
superninja superninja 6 years
Karl provides me with endless amusement.
snarkypants snarkypants 6 years
coke light = diet coke
lizlee89 lizlee89 6 years
I like it. It's not the best ever; but I like the modern take on a vintage look - the all-American girl with that all-American smile and cheeky pose with the cute, young boy in the background. It shows just how full of himself Lagerfield is; what with the bottle design, the wardrobe, him being the photographer and probably the stylist; geez! I do love, though, that it makes me think of an old-style ad that might have had a roller-skating waitress and a busboy with a Coke; kind of a classic idea. It's fun and familiar but still high fashion, and the clothing is so cute..
SweetFirefly SweetFirefly 6 years
Cute ad, but I don't like Carl....he can bite me. Also, I don't know what Coke Light is, but if it has any artificial sweetener in it like Equal or Splenda there's NO WAY I would put that into my body.
AMP AMP 6 years
looks like a Candies ad.
Mariana48 Mariana48 6 years
makes me almost want to buy one...ALMOST!
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