Skip Nav
Summer
How to Live Out the Rest of the Summer in Your Favorite Wardrobe Staples
Gigi Hadid
Gigi Hadid's Favorite NYC Accessory Is Yours Too
Jennifer Aniston
Jennifer Aniston's Dress Looks Like It's Covered in Polka Dots — Until You Zoom In

Karl Lagerfeld Gave Tommy Hilfiger the Advice that Helped Him Turn His Brand Around

>> After suffering in the late '90s and early '00s, 2009 was the best year in his brand's 25-year history, Tommy Hilfiger said yesterday. And he owes at least a bit of that success to Karl Lagerfeld.

When Hilfiger was trying to figure out how to turn the line around, he met with Karl Lagerfeld and asked him how he was able to reinvent Chanel successfully. “He said, ‘It was very simple. I looked at the Chanel archives and decided to modernize what existed already and make it relevant for today.’ As simple as it sounds, that’s exactly what we did,” Hilfiger said.

Now, Hilfiger has Peter Som consulting on the brand and made sure it has returned to what it stood for over the years: “a cool, American classic brand — preppie with a twist. That’s exactly what we were when we started."

But he's not stopping there — Hilfiger said he started the brand "based on what I wanted to wear. I wanted preppy clothes that were easy and relaxed . . . Brooks Brothers was very uptight, Ralph was Ralph . . . and I decided to redefine the classics.” And now he's taking on Ralph Lauren in another capacity — he just launched a new, younger-skewing TOMMY line, with its first concept shop in Manhattan (more are following in US and Canada), which could be seen as Hilfiger's answer to Ralph Lauren's Rugby.

Around The Web
Join The Conversation
Charlotte of Monaco Style
Lily Rose Depp and Cara Delevingne Similarities
Willow Smith Chanel Ambassador 2016
Gigi Hadid in Tommy Girl Fragrance Ad
Gigi and Bella Hadid Hailing a Cab in Crop Tops May 2016
Kendall Jenner Harper's Bazaar Cover July 2016
Thalia at Met Gala 2016

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X