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Karl Lagerfeld's Mascot For Shu Uemura Partnership Video

Watch: Cartoon Karl Lagerfeld Creates Mascot For Shu Uemura Collab

Every hero needs an origin story, and Mon Shu Girl — the animated mascot of Karl Lagerfeld's upcoming collaboration with Shu Uemura— was conceived after Lagerfeld got a jolt of inspiration from a stack of colorful eye shadows. Or at least that's what happens in the video below: a cartoon version of the designer starts sketching the character, who comes alive once she's been colored with the Shu Uemura products Lagerfeld uses for his real-life illustrations. Mon Shu Girl then takes off on a rocket ship — presumably to spread the word about the collaboration. The products will be available in Shu Uemura's 400 locations worldwide and online in November.

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