Target and Neiman Marcus
 have revealed
 that Karlie Kloss will be the face of the upcoming CFDA Holiday collaboration
. According to a spokesperson, the multimedia campaign will be quite "robust" and will span online, print, out of home, TV, and social media, and required Kloss — who was classically trained in ballet — to do a lot of movement. "Her background and familiarity with movement and dance are perfect," the source said.
Kloss isn't the only big name to be involved with the campaign. Quentin Jones — known for his work with Chanel and Victoria Beckham
 — also worked on the ads, as did photographer Craig McDean, who was responsible for both the still and moving images. Alex White, former fashion director of W
, styled the ads, while Orlando Pita was tapped to do hair. "Our goal is to match the unprecedented nature of the collaboration and incredible product being produced to a campaign supporting it," the spokesperson explained. "What's most important is the talent we're putting behind this campaign."