Kloss isn't the only big name to be involved with the campaign. Quentin Jones — known for his work with Chanel and Victoria Beckham — also worked on the ads, as did photographer Craig McDean, who was responsible for both the still and moving images. Alex White, former fashion director of W, styled the ads, while Orlando Pita was tapped to do hair. "Our goal is to match the unprecedented nature of the collaboration and incredible product being produced to a campaign supporting it," the spokesperson explained. "What's most important is the talent we're putting behind this campaign."