>> Rachel Zoe put celebrity styling on camera with The Rachel Zoe Project, and now Kelly Cutrone has signed on to show another behind-the-scenes fashion sector to the public: fashion PR.
Cutrone, who founded firm People's Revolution and previously appeared on The Hills with a continuing mentorship role on Hills spin-off The City, has been planning a TV show of her own for a while now. Although no network has been announced as attached — the pilot is being shopped, and NBC has a first-look deal — the reality show will follow Kelly and People's Revolution as they try to get clients into coveted publications, shoot lookbooks, hold meetings and photoshoots, work with celebrities, and produce fashion shows. As Kelly explains, it's "going to showcase the nitty-gritty side of fashion publicity."
Filming is expected to start as early as February — just in time for Fashion Week — and Cutrone is serving as executive producer along with Magical Elves, the original producers of Project Runway.