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Kimora Lee Simmons' Fabulosity Brand at JCPenney

Fab Flash: Kimora Lee Simmons Unveils Her Fabulosity

In an attempt to get in with the in crowd, JCPenney has teamed up with Baby Phat founder Kimora Lee Simmons, in launching her exclusive juniors line, Fabulosity. The brand will encompass the same trendy elements as its sister label but at lower price points, between $29 to $108, in comparison to Baby Phat's $30 to $200 range.

"The Fabulosity girl is fun, fashionable and chic, but she doesn't want to spend her last penny on something to wear. This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can't," said Simmons. Kimora also expressed interest in expanding Fabulosity into a full-lifestyle collection, comparable to Baby Phat's, adding shoes, accessories, handbags, and a home collection.

Offerings of skinny denim, blouses, knit tops, and dresses are currently available online and will be sold in stores this month.

To see more from Kimora Lee Simmons's Fabulosity for JCPenney,


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Join The Conversation
stickybun stickybun 7 years
I don't like Baby Phat but people need to realize that everything is not meant to be for everyone. Just like Old Navy jeans aren't designed for women with hips, Baby Phat may not be designed for you.
BeatBoxANNI BeatBoxANNI 7 years
Blah.
BeatBoxANNI BeatBoxANNI 7 years
Blah.
emalove emalove 7 years
NO THANKS.
stpattygirl stpattygirl 7 years
Eh, this stuff will all end up at the discount stores for $9.99 like the mainline Baby Phat stuff.
LikeThoseShoes LikeThoseShoes 7 years
We understand she is a powerful woman who can get her line out there and get the job done... we're just saying her taste is shit.
nakedangelz nakedangelz 7 years
her stuffs always look cheap, period.
rabidmoon rabidmoon 7 years
I don't have a strong opinion on this except when she says "The days of spending tons of money on clothes - I mean I still do it but young girls can't" That is just tacky. Instead of offering a simple statement emphasizing the value for money and that style doesn't have to be expensive (or whatever...the clothes are not my taste but I won't judge them) she makes herself sound somewhat insensitive. Its as if to say "Yeah.... life is hard for people now, but not me! I'm so rich that I don't have to change! But hey! Don't worry, I make cheap clothes for the rest of you...." Just not the best marketing angle, really, is it. :P I also am not keen on the word "Fabulosity". It sounds a bit trashy to me, in the same way some people say "Classy"....nobody that is actually possessed of higher degrees of true class, SAYS "classy".
L0neLyHeArT L0neLyHeArT 7 years
I don't think that her clothes are tacky or garish at all.
ambie_white ambie_white 7 years
aren't you gals kinda late on this??? Kimora and JCPenny has been partners for a while....to those who don't like kimora and her fashion just remember she is a very intelligent, hard working, don't take any ish from nobody so i think she is doing a very well job! go girl
robinesque robinesque 7 years
WHO are her targets again? My 14 y/o knows her stuff is garish and not to be taken seriously.
idawson idawson 7 years
pass
idawson idawson 7 years
pass
luvluvg luvluvg 7 years
I think the idea is good but it looks like BP with obviously less decent materials. The JCP site makes the clothes look wrinkly and gross.
cmill38 cmill38 7 years
Penny's and BabyPhat? Odd combo! I don't understand how Kimro promotes her line because she certainly doesn't dress in those gaudy clothes.
gitsie123 gitsie123 7 years
50 dollars for skinny jeans? Why not send these girls to Forever 21 at least they can find denim that isn't over saturated with cheap crystals.Tacky!
gitsie123 gitsie123 7 years
50 dollars for skinny jeans? Why not send these girls to Forever 21 at least they can find denim that isn't over saturated with cheap crystals. Tacky!
Bksuga Bksuga 7 years
coming from a woman who behind seems to only fit in baby fat jeans... i think its an good idea. how ever baby fat jeans are un fashionable ( you know with the tacky cat and all) of all the jeans out there for girls with figures like mine it's an cheap altertive
Martini-Rossi Martini-Rossi 7 years
They are very cheap looking. I like Kimora but she no stylist. I never liked her Baby Phat line either, this is even worse.I never understood this - A 'designer' who needs a stylist. It just doesnt make sense to me....just like this line.
Martini-Rossi Martini-Rossi 7 years
They are very cheap looking. I like Kimora but she no stylist. I never liked her Baby Phat line either, this is even worse. I never understood this - A 'designer' who needs a stylist. It just doesnt make sense to me....just like this line.
JCP0240 JCP0240 7 years
ugh. clothes are cheap & trashy looking, but considering where they came from i am not surprised.
fashion4ward fashion4ward 7 years
I cannot stand Kimora or anything she pretends to 'design'
j2e1n9 j2e1n9 7 years
I thought this had been there already?
RosaDilia RosaDilia 7 years
I agree. She has no creativity whatsoever.
chanel-aholic chanel-aholic 7 years
I agree.
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