In an attempt to get in with the in crowd, JCPenney has teamed up with Baby Phat founder Kimora Lee Simmons, in launching her exclusive juniors line, Fabulosity. The brand will encompass the same trendy elements as its sister label but at lower price points, between $29 to $108, in comparison to Baby Phat's $30 to $200 range.
"The Fabulosity girl is fun, fashionable and chic, but she doesn't want to spend her last penny on something to wear. This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can't," said Simmons. Kimora also expressed interest in expanding Fabulosity into a full-lifestyle collection, comparable to Baby Phat's, adding shoes, accessories, handbags, and a home collection.
Offerings of skinny denim, blouses, knit tops, and dresses are currently available online and will be sold in stores this month.
To see more from Kimora Lee Simmons's Fabulosity for JCPenney,