Skip Nav
fall 2017
The 8 Trends You'll Be Wearing Next Fall
Ralph Lauren
Ralph Lauren's New Collection Is Entirely Neutral but Full of Flavor
Selena Gomez
The 1 Item You Can Expect to See From Selena Gomez's Coach Collab

LVMH, Arnault to Go Green with Edun Investment

>> For months, Bernard Arnault has been hovering around an unnamed ethical fashion brand — many guessed Bono and his wife Ali Hewson's label Edun, but she denied it outright back in March.

Turns out it was all a ruse — at the LVMH annual shareholder's meeting Thursday morning, Arnault said the company will announce "very soon" that it has taken an "important" stake in the eco-luxury label — LVMH is expected to remain a minority shareholder, but their stake is to be nearly 50 percent.  As part of the deal, LVMH will play a "very active role" in the development of Edun as a brand, including management of the company as well as granting access to its marketing and production resources.

The Edun investment marks the first foray by a major fashion conglomerate into the ethical fashion market.

Around The Web
Join The Conversation
Betsey Johnson Fall 2013 Fashion Week Show Is Not Cancelled
Marc Jacobs 92nd Street Y Conversation
Chris Benz to Skip Fall 2013 New York Fashion Week Show
Vittorio Missoni's Son Says His Father Will Come Back
How Fashion People Fight Cold and Flu Season
Alexander Wang Carine Roitfeld Balenciaga Stylist Rumor
Kate Lanphear Named Style Director at T Magazine

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds