From left: Louis Vuitton , Giles Deacon, Prada , Louis Vuitton fall 2010
If Miuccia Prada  started things off in Milan with her collection celebrating the curvaceous, full-hipped woman, then Marc Jacobs ' And God Created Woman show yesterday for Louis Vuitton  cemented the movement—boobs are back.
Both designers used fuller-than-the-average-runway-model women this season (as did Giles Deacon), looking to Victoria's Secret girls like Laetitia Casta and Bar Rafaeli, recent mothers Adriana Lim and Karolina Kurkova, and supermodel Elle Macpherson to fill out skirted sundresses, low-cut scoopnecks, and halter top bustiers.
“Designers are always saying they’re going to do a collection for women, but then every girl on the runway is under twenty,” Marc Jacobs said  of his decision to cast a variety of ages and sizes for his fall 2010 Louis Vuitton show. “It’s a bit old-fashioned, I know, but I think it’s nice for a change.”