Skip Nav
Celebrity Style
14 Stars Who Have Been In on the Braless Trend For a Long Time
37 Iconic Costumes to Inspire Your Halloween Plans
Designer Collaborations
Gigi Hadid's Stuart Weitzman Collab Is So Good, It's Impossible to Pick Just 1 Pair of Boots

Lana Del Rey H&M Behind-the-Scenes Video

Watch: Behind the Scenes of Lana Del Rey's H&M Commercial

She may be singing "Blue Velvet," but Lana Del Rey doesn't wear any of that material in the much-anticipated spot for H&M's Fall 2012 campaign. The singer does don plenty of clothes from the Swedish retailer while she's ferried around the set and in front of the camera of Johan Renck, who has created a universe for the ad that draws on the work of filmmaker David Lynch. The full ad is expected to be released on Sept. 20; for now, a sneak peek in the video below.

Join The Conversation
Kate Middleton Wearing Zara Jeans and Blazer in Canada 2016
Best Wedding Guest Dresses For Fall and Winter Weddings
H&M Home Fall 2016
Donate Clothes at H&M Stores For a Discount
H&M's Version of Fall's It Jeans — at the Perfect Price
H&M Fall 2016 Collection
Hot Celebrities With Lots of Tattoos | Pictures

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds