Skip Nav
Fashion Week
34 Models You'll Be Seeing All Over the Runway This Fashion Week
Fashion Week
Saint Laurent's Clothes Will Make You Feel Like a Rock 'n' Roll Prairie Girl
Winter Fashion
Found: The Perfect Lingerie For Your Zodiac Sign

Lana Del Rey in H&M Fall 2012 Ads

Lana Del Rey Is the New Face of H&M's Fall Campaign


No more speculation necessary: singer-slash-indie-muse Lana Del Rey will be the face of H&M's Fall 2012 ad campaign worldwide — with a second Winter campaign already in the works. What can we expect from the forthcoming ads? "The mood is very LA noir," said Donald Schneider, the mass retailer's creative director. From the look of it, the spreads take serious cues from Lana's own signature retro-inspired style. We spy a pale pink angora-blend sweater and wax-coated jeans, which certainly prove Fall-worthy and a cool throwback to more nostalgic silhouettes. To top it all off, Lana recorded a cover of "Blue Velvet" for a minifilm that will be released on hm.com on Sept. 19. While this isn't the starlet's first foray into fashion territory — there's a Mulberry bag named after her and she's already graced the cover of British Vogue — it's her first modeling gig and not too shabby a start, at that. Are you excited to see how Lana's old-school vibe translates into H&M's Fall ads?

Around The Web
What Happened at the Saint Laurent Fall '16 Show
New York Fashion Week Schedule Fall 2016
Jenny Packham Wedding Dresses For David's Bridal
What Is Fast Fashion?
H&M Shopping February 2016
Zoolander Fashion Show Premiere 2016
H&M Spring 2016 Lookbook

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Marisa-Tom Marisa-Tom 3 years
 @Hannah2831991 Agreed! I think she brings her own flavor to every endeavor — no wonder she already has a bag named after her ;)
Hannah2831991 Hannah2831991 3 years
I always found her very "interesting", it will be neat to see how she does. -Hannah www.fashionwrapup.com
Latest Fashion
X