Urban Outfitters' less grungy and more grown up label, Leifsdottir, is expanding for spring 2010. The new collection will be sold in over 150 doors including Neiman Marcus, Nordstrom, Bloomingdale's, and Bergdorf Goodman and outside the U.S. for the fist time at Hold Renfrew in Canada and Selbu in Hong Kong.
Leifsdottir—loved for its reasonably priced collections with unexpected boning, crinoline and corset-type details—will hang near labels like Marc by Marc Jacobs, Elizabeth and James, and Diane von Furstenberg.
Fans of designer Johanna Uursjarvi's romantic, Old World looks will rejoice in the online store opening next January, followed by an expansion into shoes and handbags in 2011.
For a look at the spring 2010 collection, click the gallery below.