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The Limited Launches New Stores and Announces Collaboration With Jodi Arnold

The Limited's Making a Comeback!

Remember The Limited? I actually used to work there when I was in high school. It was one of my favorite stores back in the day, but sorta disappeared in the late '90s. The brand — under new ownership — is making a major comeback with a new look, new collaborations, and new stores. For starters, The Limited opened up a pop-up store in NYC, Oct. 14-17, so shoppers can reacquaint themselves with its name. '80s labels Forenza and Outback Red also relaunched their partnership with the brand. "Forenza can give us an anchor for that younger sensibility,” said Linda Heasley, CEO of The Limited. Mint designer Jodi Arnold has also inked a deal with the brand for an exclusive collab slated to launch in March featuring embellished rompers, pants, shorts, and tops. Sounds promising!

To see more new pieces from The Limited,

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amvbob amvbob 6 years
I work at the Limited! LOVE it. While I love that they've always been timeless fashion, you can really tell the company is making an effort to make more trendy, fashion-forward pieces. I really advise everyone to go pick up one of the obi belts - it's a wrap belt and its FABULOUS and I wear it with everything. Have it in black, red, and white! All I'm missing is the new brown one (:
myystque myystque 6 years
I love the outfit in the picture. Those shorts are really cute.
Happsmjc Happsmjc 6 years
Yeah our Limiteds in Ohio have always held strong (I felt it was more Express that went through a weird phase where no one wore their clothes). I love their dresses and work clothes as well! Our Limited Too's did just close though and turn into Justice stores (which aren't my fave for my little cousins!)
snarkypants snarkypants 6 years
yeah i never knew the limited "left"! i shop there quite a bit (also a midwesterner). i'm wearing a pair of "drew" dress pants right now! i agree with cko, i bet their crappy website turned people off for a few years. i think they have an updated website now though!
cko444 cko444 6 years
I feel like they have been up and down in recent years - some seasons better than others. I used to buy a lot there and then effectively stopped in the last couple of years, in part because of their lack of online presence. Due to my schedule, I increasingly shop online, either directly, or to discern in advance what I want to look for when I'm at the store. I think they may have changed this and added an online store now, though.
Merlin713 Merlin713 6 years
I agree with both of you ladies. We have six stores here in MN.
tiff58 tiff58 6 years
I agree, ladychaos! I am from the Midwest, too, and lived in Columbus for 5 years (where Limited headquarters is located), and I have shopped there for a long time. I actually love their clothes, and agree that they are perfect for work.
ladychaos ladychaos 6 years
Um, maybe its because I'm a midwest gal, but here, plenty of people shop at the Limited. They have super hot dresses, and their style is classic timeless and perfect for work.
tiff58 tiff58 6 years
So strange that The Limited is no longer owned by Limited Brands.
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