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London Fashion Week: Avsh Alom Gur Spring 2009

Seeing high profile editors at an offsite show adds a jolt of adrenalin to the experience. We had a scheduling conflict and decided to go to the Avsh Alom Gur show yesterday because, after research, we thought it would be the more exciting choice. Seeing Suzy Menkes there made us feel like our instincts were right (the designer is also Ossie Clark's Creative Director--so that might explain a few things). Note: we write this, funnily enough, sitting across from Menkes in the media lab--she's got one tiny PC and is making phone calls that, if we had no conscience, we'd transcribe and post immediately. The collection was, in fact, quite amazing. It was street ready with unapologetic prints that were fit for a picnic or day under a parasol at the beach. That is, it was one part Fitzgerald heroine, and one part art school hipster. After about ten exits the looks felt slightly redundant but playing the game of "which look would we most like to wear this Spring 09" helped the time pass. Talk about a stylist's dream come true--these looks have surefire editorial appeal. Check out our video below, from Avsh Alom Gur; a designer you might want to get to know. 

 

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