Much like in New York, London Fashion Week not only means dozens of runway shows every day but also the arrival of a whole mess of trade shows. It is the Spring 09 season for everyone remember, and just because a designer or brand does not show during Fashion Week doesn't mean they didn't design a collection that buyers will need to see. Because buyers come from all walks of retail life, and because there are only so many hours in the day, trade shows necessarily organize themselves. In New York, that means the illustrious water views of Coterie and for many fashion people (who may or may not have braved the Fashion Week storm) the event comes and goes quietly. Now, it is something we can see both sides of, the idea of whether or not a trade show should be made into a big fashion spectacle but, because we are officially (gasp) the press, we have to say we like seeing them covered.
So...today we walked into the "tents" to pick up our Exhibition pass and realized we were walking into one massive trade show. You see, New York Fashion Week had us so frazzled that we failed to put it all together--or at least the scale of it. Pop up cafes and champagne bars, multiple floors of booths divided by accessories and ready to wear made up this wholesale behemoth and though we thoroughly regretted the decision to wear heels by the end of it, fashion we did absorb. Our favorite booths were part of The British Fashion Council's New Gen group, sponsored by Tophshop. Between Felder Felder (who showed today), House of Holland, and Sandra Backlund there are quite a few names The New Gen can count on for street cred. It seems a shame to see such talented designers forced to show their collection on a rolling rack rather than a runway but alas, maybe the New Gen and Exhibition will change all that.