>> Although Stefano's Tonchi first full front-to-back issue of W doesn't come out until September, the magazine's August 2010 cover brings a first look at what's to come. Tonchi has brought his taste for featuring lesser-known actors and actresses to W — his first cover features Mad Men's Jon Hamm and Rebecca Hall (who costars with Hamm in Ben Affleck's upcoming crime drama The Town), shot by lesser-known photographer Nathaniel Goldberg (the W of yesteryear largely featured cover photos by Mert Alas and Marcus Piggott, Steven Klein, and their ilk).
What does September bring? »
W was said to be originally focusing on Lindsay Lohan for the September 2010 cover, but Tonchi instead chose a group of young starlets and relative unknowns, among them Emma Roberts, Zoe Kravitz, and Jennifer Lawrence (star of 2010 Sundance Grand Jury Prize winner Winter's Bone). That cover will be on the newsstand alongside Harper's Bazaar's September cover choice Jennifer Aniston, Elle's Julia Roberts cover, Teen Vogue's Justin Bieber feature, Vanity Fair's September Style Issue highlighting Lady Gaga shot by Nick Knight, and Vogue's Halle Berry pick. At Tonchi's old stomping grounds, meanwhile, T's women's fashion issue, out Aug. 22, will be covered by Freida Pinto in her Stateside solo cover debut.