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For Lorick, It Pays To Gossip

>> For emerging designers, there are many routes to success — toting samples around in a suitcase a la Alexander Wang and Marc Jacobs, or you could just get your entire first collection on Gossip Girl, like Abigail Lorick.

Placement on such a buzzed-about show has landed her Lorick collection mentions in everywhere from Elle to WWD to Teen Vogue, and for her first New York Fashion Week presentation this September, she's keeping it all in the family: Gossip Girl stars Leighton Meester, Blake Lively, and Taylor Momsen are all expected to make appearances, and the show's costume designer, Eric Daman, is working with Abigail on the Spring 2009 collection.

If you can't make it to the fashion week presentation, you're in luck — ten pieces of the Spring 2009 collection will debut on Gossip Girl a week later as "Eleanor Waldorf's runway collection" — presumptively in the same fashion week episode Michael Kors is appearing in.  Kudos to Abigail for building such buzz around her label so quickly — but it will be interested to see if it has legs on its own — the show can't go on forever, after all.
*image: source

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