Skip Nav
Street Style
These 31 Styling Hacks Will Change the Way You Dress in 2017
Winter Fashion
37 Winter Outfits to Try Inspired by Your Favorite Models
Michelle Obama
Michelle Obama's Most Magnificent Gowns

Lucky Brand Ad campaign

Lucky's New Ad Campaign

For fall and holiday, Lucky Brand is turning to its artisan roots. We just received a press release for Lucky Brand's fall and holiday ad campaign and, as often as we dismiss these efforts because we know the news will turn up in a million places on the same day, we felt like this endeavor was something pretty neat for the brand. Lucky Brand has found an eclectic group of interesting artists and creative people, with the help of Gen Art, to feature in their upcoming campaign. They said of the campaign, "Lucky Brand has always been inspired by the idea of serendipity and possibility. The possibility that you can pursue your passions, and, with a little luck thrown in, live your dream. The artisans we feature in our campaign inspire us because they are following their passions, often times despite hardship. We find, in general, the people who wear our brand are a soulful bunch. The company itself is an eclectic, soulful, group who doubles as employees by day and musicians or artists by night." Which we think is really sweet and should, no doubt, give the brand some special attention this season. The handful of other companies who have employed similar tactics, like Uniqlo or Nike, have, as far as we can tell, been successful with their campaigns. Showing models who are attractive for their moral fiber and extracurricular efforts always, as we know, strikes a chord with the consumer. The first glance at the campaign, shown left, and below, our roundup of some current Lucky Brand duds we'd put our stamp on.

Around The Web
Join The Conversation
Givenchy Shoes Make Us Swoon
Five Fall Trends: Past & Present
Louboutin Notes
Calvin Klein Fall Winter 2008 Photos
Preen Fall 2008 Fashion Show
Sigerson Morrison Peter Pan shoe
Marc by Marc Jacobs Neon Bubble Dress

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds