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MAC & Milk Expanding Venue Offering for Fall 2011, Rumored To Be in Talks with IMG About Future Seasons

MAC & Milk Expanding Venue Offering for Fall 2011, Rumored To Be in Talks with IMG About Future Seasons


>> MAC & Milk
, the downtown centralized New York Fashion Week venue alternative to Lincoln Center, is expanding its venue offering as it heads into its fourth season. Until this season, all shows have been centralized in the Milk Studios building, but through a partnership with The Standard Hotel, MAC & Milk will have a satellite venue at the hotel's High Line Room in the Meatpacking District, set to be used by up and coming designer labels like Study NY, Bensoni, and Honor.

“We have a new lineup with some new designers, as well as a satellite operation at the Standard Hotel for presentations and shows, including some new emerging designers, which is a new dimension,” John Demsey, group president of Estee Lauder and MAC, said. “We have expanded the geographical territory of using the Meatpacking District.” Mazdack Rassi, creative director of Milk Studios, added: “It’s a community idea as well."

MAC & Milk is working on 20 Lincoln Center shows, 39 staged at MAC & Milk, and 32 off-site shows in total for the Fall 2011 season. And there may be even more big changes by next season — IMG Fashion, which currently has a five year contract to host Fashion Week at Lincoln Center, is rumored to be in talks with MAC & Milk about a partnership that would see IMG help run MAC & Milk in future seasons. Both MAC & Milk and IMG declined comment on the matter.

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