Now this is more like it. J.Crew is focusing on the "skinny skinny" denim silhouette with Madewell ’37s jeans collection offered at the just-right price of $59.50. The detail-free (love that) jeans will come in a variety of modern washes: black, plume, avalanche (modified acid-wash), dark ash, and chimney (a bleached-out black-on-gray).
Honing in on quality at a low price point, and the current saturated denim market, Millard “Mickey” Drexler, chairman and chief executive officer of Madewell parent J. Crew Group Inc., explains, "We don’t think [the jeans market] is saturated with cool, well-made, well-designed jeans at $59.50 and up to about $100, particularly with a style, fit, and wash point of view."
The tagline for the marketing of the '37s is "Cool jeans. Great price. We’ve got your back." That's trying a little too hard when it sounds like the product will sell itself. Just sayin.' See one more cute Madewell look.