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Madewell Holiday 2011 Interactive Choose Adventure Video

Watch Madewell's Interactive Choose-Your-Own-Adventure Holiday Video

>> Fashion videos are a dime a dozen these days, but Madewell takes the concept a step further with their new holiday video. The choose-your-own-adventure video — which employs user-directed technology — gives the viewer five seconds to make choices like tea with Dree Hemingway vs. coffee with stylist Marina Munoz; shoes vs. purses; and sparkles or confetti. "What makes the video so amazing is that you control it," says Madewell’s head of design Kin Ying Lee. "You choose every direction the video takes — from what pieces she wears to which party she goes to — the options are endless. It's completely addicting." [The Moment]

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