POPSUGAR Celebrity

Exclusive: Madewell Is Relaunching Denim! See the Images Here

Jul 30 2013 - 6:22am

We're huge fans of both denim and Madewell, so any news combining the two is sure to get us excited. The brand is relaunching its denim just in time for the approaching Fall fashion rush [1], and we couldn't be happier. There's a retro feel in the product and the resulting ad campaign (which we're premiering here, exclusively!). The design team went back to basics, reworking the fit and fabrication from any pairs you currently have in your closet. Expect good stretch combined with a soft cotton and finished by a heat treatment created to give a worn-in, slightly vintage look that avoids the dreaded curse of bagginess (as actual vintage finds are wont to do).

Another exciting part of the new offerings? Everything was created in Madewell's brand-spanking-new denim design studio in LA, allowing the brand to get as handcrafted as possible. Can't wait to get your hands on a pair? Prices will range between $115 and $128, and everything is shoppable now [2]!

We're already getting excited about the rinse range (and that perfect hole right on the knee!).

We love the retro elements, like a high waist and hems that hit right at the ankle bone.

It's all the better for showing off killer heels!

Designers paid special attention to how it flattered the rear.

. . . which we're pretty happy about.

We love a skinny that's not too skintight, allowing for a comfortable everything.

Give us a side zipper, and we're sold!

The right kind of wash makes for a pair of jeans that look perfectly lived in.

And subtract overly embellished back pockets for a classic look.

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