We're huge fans of both denim and Madewell, so any news combining the two is sure to get us excited. The brand is relaunching its denim just in time for the approaching Fall fashion rush, and we couldn't be happier. There's a retro feel in the product and the resulting ad campaign (which we're premiering here, exclusively!). The design team went back to basics, reworking the fit and fabrication from any pairs you currently have in your closet. Expect good stretch combined with a soft cotton and finished by a heat treatment created to give a worn-in, slightly vintage look that avoids the dreaded curse of bagginess (as actual vintage finds are wont to do).
Another exciting part of the new offerings? Everything was created in Madewell's brand-spanking-new denim design studio in LA, allowing the brand to get as handcrafted as possible. Can't wait to get your hands on a pair? Prices will range between $115 and $128, and everything is shoppable now!