It's with great pleasure that I announce the following news: Madewell has gone ecommerce! Now we can finally shop all its affordable and casual-chic goodies right from our beds, bathrooms, couches, you name it. The Spring '10 and Summer collections are ready to score, but we'll have to wait a couple months for Alexa Chung's Fall pieces to hit the virtual racks. Alexa once told me she doesn't shop online, but maybe she'll change her mind after today.
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