The first product offering to be released from Madonna's newly inked deal with Iconix Brand Group is an eyewear collection designed with Domenico Dolce and Stefano Gabbana. The collection of six sunglass styles bears an MDG logo — the M standing out and filled with tiny stars.
This is the first co-branded collaboration for Dolce & Gabbana. “We’re so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us,” said Stefano Gabbana in an interview with WWD. “[Madonna] is very exacting and a professional who seeks perfection in everything she does, and this was no exception.” According to the article, Dolce & Gabbana sent Madonna over 50 sketches, which she then edited down to six, while altering designs to her liking.
Steven Klein used stills taken from a video shoot for the ad campaign, which features close-ups of Madonna playing a film noir version of herself along with model Tyson Ballou. The campaign breaks in May magazines, and the lineup of sunnies will retail for around $250. Styles include retro black plastic shades, gold and silver metal frames, and wrap-around goggles.
Madonna's next fashion item launch will be the Material Girl juniors' line available at Macy's this August.
Click below for more images of the Madonna for Dolce & Gabbana sunglass collection.