The first look at Marc Jacobs's Spring campaign has arrived! The shot stars Lana Wachowski, whose name you may not recognize but should definitely know. The trans director is best known for her work on The Matrix, and her inclusion is an exciting step for the trans community in modeling. Marc shared the campaign photo on his personal Instagram account, adding a lengthy caption that explained his connection to Lana, and hinted at additional stars yet to be revealed in the campaign.
This season's ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking.
The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America. In collaboration with photographer David Sims and stylist Katie Grand, the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality.
It is with an overwhelmingly full heart that I share this first portrait of our Spring/Summer 2016 ad campaign. Lana Wachowski.
I was first introduced to Lana via YouTube in December 2012. The speech Lana gave to accept the Human Rights Campaign, Visibility Award, (October 20, 2012) was utterly profound in its script and her articulate, brilliant and timeless delivery.
She expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility. I found myself referencing Lana's words in my daily life and sharing her speech with close friends.
In the days before our Spring/Summer '16 fashion show and through a fateful series of communications, much to my incomprehensible delight, Lana accepted an invitation to our show in New York City and thus I took her, "fashion show virginity." Lana's ineffable beauty captured by David in this portrait reminds me of the personal sentiment she shared with me about, "learning you can make important friends at anytime in your life."
Check out the inspiring new campaign ahead, a major step in a direction toward more inclusiveness and diversity in the fashion industry. If this new campaign is any indication, 2016 may be the fashion world's most progressive year yet.