Skip Nav
Celebrity Style
These Fashion Icons Deserve to Be Celebrated Beyond Black History Month
Lauren Conrad
Lauren Conrad Reveals Her Secret For Mastering a Stylish Instagram Feed
Kate Middleton
Kate Middleton Was the Belle of the Ball at Every Wedding She's Ever Attended

Maria Grazia Chiuri and Pier Paolo Piccioli On Why They Don't Design "Editorial" Clothes for Valentino

Maria Grazia Chiuri and Pier Paolo Piccioli On Why They Don't Design "Editorial" Clothes for Valentino

>> Pier Paolo Piccioli and Maria Grazia Chiuri admit that designing for Valentino in tandem "isn’t easy," but they do agree on the general goal for the brand: "I have to say, with this [most recent Valentino] collection, the idea from the very beginning was not to do 'editorial' things just for the sake of it. Because in recent years, the image of fashion has prevailed over traditional fashion, meaning sartorial detailing and workmanship. But fashion designing means creating something using a special technique that might not emerge in a photo, but when you look at it up close, you see that it’s stylish. That’s a cultural problem. Clearly we live in a time where image is more important than content." Piccioli adds: "It’s as if fashion looks at the women who wear it as less valid. Well, if I want to do something artistic, then I’ll make an art installation." [Interview]

Around The Web
Join The Conversation
Valentino Designers Maria Grazia Chiuri and Pier Paolo Piccioli "Loved" Working with Fired Designer Alessandra Facchinetti
Valentino Continues Radical Image Change with Fall 2010 Campaign Featuring Nude Models
Giancarlo Giammetti: Valentino's Spring 2010 Couture Collection a "Ridiculous Circus"
Valentino Spring 2010 Couture Goes Youthful, Earns Balenciaga Comparisons
Fall 2009 Couture Bits: Christian Lacroix Paid Models 50 Euros, Cathy Horyn Warns Valentino Might Give Wearers "A Rash"
Valentino Goes "Radical" in Black for Fall 2009 Couture

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds