Skip Nav
Spring Fashion
37 Weekend Outfits to Have on Hand — Till the End of Time
Summer
Mary-Kate and Ashley Olsen Shed All Their Layers For 1 Special Piece
Cara Delevingne
If This Is Cara Delevingne's Engagement Ring, She's 1 Very Lucky Girl

Maria Grazia Chiuri and Pier Paolo Piccioli On Why They Don't Design "Editorial" Clothes for Valentino

Maria Grazia Chiuri and Pier Paolo Piccioli On Why They Don't Design "Editorial" Clothes for Valentino

>> Pier Paolo Piccioli and Maria Grazia Chiuri admit that designing for Valentino in tandem "isn’t easy," but they do agree on the general goal for the brand: "I have to say, with this [most recent Valentino] collection, the idea from the very beginning was not to do 'editorial' things just for the sake of it. Because in recent years, the image of fashion has prevailed over traditional fashion, meaning sartorial detailing and workmanship. But fashion designing means creating something using a special technique that might not emerge in a photo, but when you look at it up close, you see that it’s stylish. That’s a cultural problem. Clearly we live in a time where image is more important than content." Piccioli adds: "It’s as if fashion looks at the women who wear it as less valid. Well, if I want to do something artistic, then I’ll make an art installation." [Interview]

Around The Web
Join The Conversation
Rose Byrne Valentino Dress X-Men Apocalypse Screening 2016
Olivia Palermo Valentino Dress in Rome May 2016
Amal Clooney Wearing a Valentino Dress in Cannes 2016
Blake Lively's Yellow Valentino Dress at Cannes 2016
Jane Fonda's Style
Chrissy Teigen Pregnancy Style
Anne Hathaway Pregnancy Style

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X