>> Marios Schwab is moving to New York to take over at Halston. His impending appointment as creative director was suggested back in March, but now it's official. He starts July 1, and his first collection for the label will be for the Fall 2010 season next February. He plans to continue designing his eponymous label.
In fact, it was the Spring 2009 designs for his own label that caught the attention of Halston execs. “He used a lot of jersey in the collection in a very modern way,” Halston CEO Bonnie Takhar said. “The silhouettes were also very fluid, and we thought they had a very modern Halston interpretation.”
As for Marios, he's already got big ideas for the brand:
While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today. Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.