Skip Nav
Olivia Palermo
Olivia Palermo's Best Dresses Are All Perfect For This 1 Occasion
Summer
All the Ways You Still Haven't Thought to Wear Your Denim Skirt
Bras
The Only 17 Pieces You'll Ever Truly Need in Your Underwear Drawer

Matthew Williamson For H&M Burns Through Foggy San Fran

Matthew Williamson For H&M Burns Through Foggy San Fran

Breathe in, breathe out. This was me last night when trying to fall asleep. You know when you're so excited for something insomnia ensues and obsession overpowers? You all know I've been anticipating Matthew Williamson's H&M collection since the news broke, but I didn't expect to turn groupie . . .
Rise and shine, join the line at the Powell Street H&M. The line was only about eight stylistas deep at this point. PartySugar, also a MW groupie, joined me around 7:30 a.m. — store opens at 10. But something had been brewing behind Fab's scenes, I just didn't want to jinx anything. And then, the fashion gods looked down upon me, and I got the email — I was granted early press access. Not to shop mind you, but to enter the store (this was about 9ish), survey the scene, try things on, take pics, and revel in MWHM. I already had my wish list, as did Party, so you can imagine our elation.

To read and see all about my MWHMSF experience,

.

The West Coast district manager, Alexis, dished on how she thought this was the most commercially viable designer collection. Agreed. She was gaga over the leather jacket and the hot pink gold-studded belt. Interestingly, this SF store gets more stock of the designer goods than LA's Beverly Center store; who said SF didn't love to shop? We also chatted about Phase II — the Summer collection, hitting stores May 14. Alexis promised hot bikinis and a fresh geometric print overnight bag (stay tuned for pics!). I had to ask if Missoni for H&M is up next and she replied "no comment" which leads me to think it's true since the news broke just yesterday and she knew what I was talking about, sneaky Fab.

We were able to hang tight inside the store, out of the fog, but still not shop, until doors opened at 10 a.m. But our plans of attack were in place. And like that — mayhem. This was my first time really tolerating this. I missed the first collection, Karl Lagerfeld, slept through Stella McCartney, slacked on Viktor & Rolf, cried post Roberto Cavalli, and gave up on Commes de Garcons. But not Matthew. This was my H&M collection. And so, I raced though the racks plucking my new babies, calm as a clam.

The dramatic ruffled print maxi dress was the first to go. And in person, this one was amazing; the black sequined detailing was divine. The short version of this was a hot one, too. And as celebrities still work their PR magic, the sequined artsy dress worn by Ginnifer Goodwin and the peacock dress modeled by both Nicky Hilton and Katy Perry were gone in no time. None of these screamed Fab. I added the glam rockin' blue blazer, the yellow embroidered top, the pink feathered cardigan, the butterfly tee, and the hot pink studded belt to my arsenal.

That's how Matthew Williamson For H&M burned through foggy San Fran, see you May 14!


Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

This video is from the New York store — thank god my experience wasn't so dangerous!

Around The Web
Join The Conversation
greenapplelover greenapplelover 7 years
Jealous! I don't think my H&M carries this. I love the yellow top!
Anniina Anniina 7 years
OMG. I'm so jealous I bought the pink silk shirt and the necklace, I can't wait for May 14th! After watching that video, I think I'm gonna have to learn some martial arts skills..
Anniina Anniina 7 years
OMG. I'm so jealousI bought the pink silk shirt and the necklace, I can't wait for May 14th! After watching that video, I think I'm gonna have to learn some martial arts skills..
dancer0420 dancer0420 7 years
I still don't understand how an H&M fails to exist in Miami!! Boggles the mind. that being said do you happen to know the price (or the fit) of that awesome leather jacket?? i might have to send some of my northern friends on a buying expedition for me! I'm obsessed with it!
cptnruthless cptnruthless 7 years
fab, do you know if all H&M's are getting this? specifically the one in Walnut Creek? :)
daddio49 daddio49 7 years
that video is insane!! i'm so glad that i didn't go, i couldn't deal with people knocking me over for a belt :)
Kkkkkkkkkkk Kkkkkkkkkkk 7 years
I haven't really been interested in any of the collaborations since Stella McCartney.
syako syako 7 years
Recession? What recession? :O
syako syako 7 years
Recession?What recession?:O
RaCheer RaCheer 7 years
I'm crazy about peacock! Unfortunately we don't have an H&M around here so I've got a bunch of things on my eBay watch list. I'm also holding out for the bikini. :)
POPSUGAR-Fashion-UK POPSUGAR-Fashion-UK 7 years
The blazer looks fab!
POPSUGAR-Fashion-UK POPSUGAR-Fashion-UK 7 years
The blazer looks fab!
cnyc1a cnyc1a 7 years
I purchased a ton of stuff today in SF and one dress I really don't like so it's going on ebay!
Geminispoppy Geminispoppy 7 years
I was really excited, checked it out this morning too, i was a little disappointed though. I thought some of the pieces were okay, but nothing really grabbed me, and i ended up leaving with nothing. I guess i'm just holding out for the May 14 collection :)
bornthisway bornthisway 7 years
eek. i'm so jealous. fab, you're a lucky gal. and that would make a pretty great clutch, bransugar.
bornthisway bornthisway 7 years
eek.i'm so jealous.fab, you're a lucky gal.and that would make a pretty great clutch, bransugar.
bingbingboom bingbingboom 7 years
Hello, Fab Sugar! Love your blazer!
emalove emalove 7 years
I bet maybe the big Boston one, Aimee...
bransugar79 bransugar79 7 years
I love those pink studded belts and the way they are lined up in the display almost make them look like a clutch which would be awesome
aimeeb aimeeb 7 years
I'm so jealous, I wonder if my H&M has this line.
Angelica Angelica 7 years
Sounds like fun! Now I want to go!
chiefdishwasher chiefdishwasher 7 years
I am sure you just needed a mimosa to make it even more perfect!!!
Kate Middleton's Matthew Williamson Dress
Gwyneth Paltrow Kids Company Christmas Dinner | Pictures
Hair and Makeup at London Fashion Week | Video
'70s Jet-Set Babes Backstage at Matthew Williamson Spring 2014
Sienna Miller and Poppy Delevingne Kiss
Kate Middleton Quotes From Fashion Designers
Sienna Miller in Matthew Williamson at London BAFTA | Video

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
X