Come Fall 2011, Matthew Williamson fans will be able to score his fantastic prints at lower prices. Muse by Matthew Williamson — the working name of the line — will range from $474 for a day dress to $790 for evening gowns. "It's for a woman who wants feel-good clothing, and it will have the same aesthetic, DNA and surface signatures as the main line," said Joseph Velosa, the designer's business partner. Look at it like the younger sister, much like Marc by Marc Jacobs is to Marc Jacobs.
The administrators of the manufacturing group they will work with have nothing but praise for Matthew: "His own creative ability, together with the highly identifiable brand DNA of his main-line brand, has, without any doubt, created an innovative luxury concept in the fashion market, which we now believe is ready for a global diffusion line." The plan is to create two collections per year. Are you interested or is it still too pricey?